Essays about: "blue ocean strategy"

Showing result 1 - 5 of 21 essays containing the words blue ocean strategy.

  1. 1. Exploring Market Creation by Entrepreneurs in Sweden : How Value Innovation Fosters the Creation of New Markets

    University essay from Stockholms universitet/Management & Organisation; Stockholms universitet/Management & Organisation

    Author : Merve Beyza Kubilay; Therese Dahlberg; [2020]
    Keywords : market creation; value innovation; Blue Ocean Strategy; startups; innovation management;

    Abstract : As new markets continuously emerge, increasing academic attention has been devoted to identifying what factors predominantly foster this process. Notably, scholars have coupled market creation with value-creating innovations; new markets emerge due to generation of novel customer value. READ MORE

  2. 2. Balancing use and conservation in marine spatial planning - Perspectives of sustainability and the ecosystem approach in a Swedish context

    University essay from Göteborgs universitet / Institutionen för ekonomi och samhälle

    Author : Julia Sandberg; [2018-03-13]
    Keywords : marine spatial planning; the Ecosystem Approach; sustainable development;

    Abstract : The environmental concern and interest in marine resources are growing, which is reflected within marine policies in the European Union. In 2007 the Integrated Maritime Policy (IMP) was adopted, aiming at collecting and integrating marine policies in one framework. READ MORE

  3. 3. PSD2 and its implications for consumer behaviour : - A case study focused on the Swedish financial service sector

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : SARA STÅLNACKE; [2018]
    Keywords : PSD2; PSD; Payment Service Directive; Financial Services; Fintech; Banking; Blue Ocean Strategy; Diffusion of Innovations; Switching Costs; Network Effects; PSD2; PSD; Payment Service Directive; Finansiella tjänster; Fintech; Bankbranschen; Blue Ocean Strategy; Diffusion of Innovations; Switching Costs; Network Effects;

    Abstract : This thesis examines and provides insight into the financial services industry and how the new payment services directive, PSD2, may come to change consumer behaviour and thereby the industry. The research is exploratory and relies on a quantitative consumer-facing survey as well as four semi-structured interviews with representatives from some of Sweden's largest banks and third party payment providers. READ MORE

  4. 4. Internet of Things and connected home living : - A case study on how manufacturing firms in the kitchen and furniture industry is implementing and developing IoT products and services

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Alexander Jaworska Persson; [2017]
    Keywords : Internet of Things; IoT; blue ocean strategy; dynamic capabilities; changing environments; challenges; business model; kitchen and furniture industry;

    Abstract : This thesis provides insight to the dynamics that come with the emergence of IoT in the furniture and kitchen manufacturing industry. The study is empirically grounded in an explorative case study that involves interviews with six manufacturing companies in the different industry sectors. READ MORE

  5. 5. The Strategic implementation of Urban Wind Turbines within the consumer market : Visualizing the possibilities for Urban Wind Turbines in the Netherlands

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Stephan Jacobs; [2017]
    Keywords : Blue Ocean Strategy; Strategic Canvas; Urban Wind Turbines; Green Consumerism; Value proposition.;

    Abstract : The last couple of years the interest of consumers for environmental products has grown. This development has resulted in new and innovative product and markets. One of these markets is the Renewable energy system (RES) market for the home consumers. READ MORE