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1. 1. Investigation of CRM in e-business : From a B2C Fashion Companies' Perspectives

   University essay from IHH, Informatik

   Author : Isdora Dire; Dalida Samano; [2012]
   Keywords : Customer Relationship Management; B2C; Fashion Companies; e-business;

   Abstract : Customers are no longer what they use to be in the past, they are now highly educated, more specialized and more highly influenced by global culture than ever before. For businesses to be able to win the heart of customers, they need to do extra because these customers are the pillar that holds the organizations. READ MORE