Essays about: "David Bergdoff"

Found 1 essay containing the words David Bergdoff.

  1. 1. Influencers, a company's blessing or curse?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : David Bergdoff; Fabian Eriksson; [2023]
    Keywords : influencer marketing; endorsement; influencer types;

    Abstract : As influencer generated content leads to increased brand attitude and purchase intention, compared to traditional media, the use of influencers has become the norm in many companies' marketing strategy. However, what happens when the influencer gets in trouble? Companies' brand perception risks being indirectly affected by the scandals of associated influencers. READ MORE