Essays about: "E BUSINESS STRATEGY"

Showing result 1 - 5 of 225 essays containing the words E BUSINESS STRATEGY.

  1. 1. Digitalization and Electrification´s Transformational Impact on the Automotive Mobility Industry - A multiple case study on the Swedish automotive mobility industry facing changing business models, challenges, and future opportunities

    University essay from Göteborgs universitet/Graduate School

    Author : Max Guron; [2023-07-19]
    Keywords : Digitalization; Electrification; Business model; Business model framework; Business model innovation; Technological Change; Industrial Change; Disruptive technology; Automotive Mobility; Automotive Industry; Mobility services; Car-sharing; Automotive manufacturers; Car-sharing providers; ride-hailing providers;

    Abstract : The automotive mobility industry, including car manufactures, car-sharing, and ride-hailing companies, is experiencing technological change through electrification and digitalization. These two trends can potentially disrupt the whole industry through, i.e. READ MORE

  3. 2. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty

    University essay from Göteborgs universitet/Graduate School

    Author : Sofia Granberg; Julia Löfblad; [2023-07-03]
    Keywords : Twitter; podcast; e-zine; social media usage; football; fandom; brands; involvement; team identification; attitudinal loyalty; behavioral loyalty;

    Abstract : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. READ MORE

  4. 3. Discovering the SMI Strategy of E-commerce Companies : A qualitative study exploring the decisive parameters in the hiring of social media influencers

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Hannes Swärd Brattström; Amer Habul; [2023]
    Keywords : E-commerce; SMI Social Media Influencer ; Influencer Marketing; Parasocial Relationship; Trust; Influencer Parameters; Reach; Relevance; Resonance.;

    Abstract : In a society where digitalization thrives, opportunities for both conducting e-commerce and promoting it are enhanced. A common marketing strategy that has shown to be efficient is collaborating with Social Media Influencers. It is widely known that social media influencers can greatly help e-commerce companies get noticed. READ MORE

  5. 4. Scaling up social enterprises to tackle environmental problems : A study exploring scale-up challenges, solutions, and opportunities of social enterprises tackling environmental problems

    University essay from

    Author : Karel Svoboda; Ahmed Naqvi; [2023]
    Keywords : social entrepreneurship; social enterprise; scaling up; environmental problems; scale up challenges; scale up solutions; scale up opportunities;

    Abstract : AbstractBackground: Among the biggest threats to mankind are various environmental problems which have been mainly triggered by human interference with the planet. There have been various ineffective efforts to mitigate these detrimental effects. READ MORE

  6. 5. What is next for the digitalisation of Swedish Healthcare? An exploratory study of the digital healthcare ecosystem and the business model innovation of e-Health providers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ebba Salén; Erik Fritz; [2023]
    Keywords : Business Model Innovation; Ecosystem Strategy; Digital Disruption; Electronic Health; Marketisation;

    Abstract : With an ageing and growing population, health- and social systems globally are facing challenges in ensuring that their national infrastructure can handle this demographic shift. Within the upcoming 10-year period, the group of people above the age of 80 years is forecasted to increase by 50 per cent in Sweden. READ MORE