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Found 2 essays matching the above criteria.

1. 1. Inter-Organizational Communication : A multiple case study within the Swedish cruise line industry 

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Erika Ngai; Erika Egonsson; [2015]
   Keywords : IOC; Cruise Lines; Network of Actors; Frequency of Interaction; Trust; Power;

   Abstract : Previous research has addressed the importance of IOC, where the outcome of a poor IOC between actors in a network will affect the information sharing and the inter-organizational relationship. The topic has been extensively researched, however researchers are still highlighting the need to further research. READ MORE

3. 2. After-Sales Services and Customer Relationship Marketing : A multiple case study within the Swedish heavy equipment machinery industry

   University essay from Institutionen för marknadsföring (MF)

   Author : Erika Egonsson; Ting Ting Ly; Khulan Bayarsaikhan; [2013]
   Keywords : ;

   Abstract : Due to growing complexities in business-to-business products, the relationship between a seller and a buyer usually never ends after the purchase transaction. Customers buy augmented products, expecting bundle of values that come with the product which will satisfy the buyer. READ MORE