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1. 1. Work values of Generation Z : A quantitative study explaining different groups of Generation Z’s work values.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Evelin Gimbergsson; Sandra Lundberg; [2016]
   Keywords : Work values; Generation Z; Employer Branding;

   Abstract : Course/ Level: 2FE21E, Bachelor thesis Authors: Evelin Gimbergsson & Sandra Lundberg Tutor: Viktor Magnusson Examiner: Åsa Devine Title: Work values of Generation Z: A quantitative study explaining different groups of Generation Z’s work values. Purpose: The purpose of this research is to explain how the work values differ within different groups of Generation Z. READ MORE