Essays about: "Employer Branding"

Showing result 1 - 5 of 102 essays containing the words Employer Branding.

  1. 1. Employer Brand Loyalty Revisited - Adapting to a Changing Reality - A qualitative article on how companies, engaging in Employer Branding efforts, need to adapt to a constantly changing context

    University essay from Göteborgs universitet/Graduate School

    Author : Viktor Brodin; Anna Forkman; [2019-07-03]
    Keywords : Employer Branding; Employer Brand Loyalty; Employer Brand Relations; Employer Brand Identity; Employer Value Proposition - EVP; External influences; Jolts;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Employer branding: A way to retain young employees : A qualitative study on how SMEs use employer branding in order to retain young employees in their organization and how it is perceived.

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Theodor Krona; Emil Virbert Kronqvist; [2019]
    Keywords : Employer branding; Gen Z; Gen Y; HR; Marketing; Organizational behaviour; Organizational culture; Employee retention;

    Abstract : Problem background: The voluntary turnover of employees is increasing, the baby boomer generation is retiring and the remaining jobs are to be filled with the workforce left behind, a workforce that is smaller in size. These younger generations (generation Y and Z) have different values and attitudes towards work, and they tend to switch jobs more frequently. READ MORE

  3. 3. Managers in the Employer Branding Process: How managers contribute to the employer branding value creation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Torben Weber; Denisa Fuchsová; [2019]
    Keywords : employer branding; Employer Branding Value Chain; management; employees; applicants; Social Sciences;

    Abstract : Employer branding is a topic that is becoming significantly more interesting among both scholars and practitioners. This study analysed a small part of this topic - the practical use of Employer Branding Value Chain. READ MORE

  4. 4. Strong Employer Brands and Employee Advocacy in Social Media : exploring the Employee Perspective

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Erika Stenman; [2019]
    Keywords : Brand Citizenship Behaviour; Employee Advocacy; Employee Recommenders; Employer Branding; Online Employee Endorsement; Social Media; Personal Brand;

    Abstract : Employer Branding activities in the competitive labour market are becoming increasingly interactive rather than being a top-down exercise. Limited resources together with new technology is playing a role in this development. Little, but some research exists on Employee Advocacy or the voluntary promotion and defence of a brand by its employees. READ MORE

  5. 5. Controlled by algorithms - A study about the external bureaucratization of employer branding efforts caused by social media

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Melliz Draguanova Mihaylova; Kerstin Lövrup; [2019]
    Keywords : Employer branding; social media; public sector; algorithms; bureaucracy; technology; control; Business and Economics;

    Abstract : Employer branding, social media, public sector, algorithms bureaucracy, technology, control The purpose of this study is to deepen the understanding on employer branding via social media in the public sector. The aim is to investigate how employees within a municipality make sense and meaning of employer branding via social media and how this creates and potentially consumes positive aspects e. READ MORE