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1. 1. Using Prototyping to Recognize Product Potential in the Front End of Innovation : A Qualitative Study of Swedish Start-ups

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Felicia Forsell; Terese Svensson; [2022]
   Keywords : New Product Development; Front End of Innovation; Market Analysis; Prototyping; Start-ups.; Produktutveckling; Front End of Innovation; Marknadsanalys; Prototyper; Start-ups.;

   Abstract : Managing the new product development (NPD) process, especially the first phase, the front end of innovation (FEI), is crucial for companies today in order to develop successful products and reach process and product sustainability. This has proved to be a significant challenge for start-ups since 90 percent of them fail (Krishna et al., 2016). READ MORE