Essays about: "Felix Sjölinder"
Found 1 essay containing the words Felix Sjölinder.
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1. Bridging the Attitude-Behavior Gap : A case study for how an FMCG company may decrease the attitude-behavior gap
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Marketing has a vital role in encouraging sustainable consumption. The purpose of this study is to examine how a company’s holistic green marketing orientation affects the ability to decrease the attitude-behavior gap in the FMCG industry. The attitude-behavior gap is caused by different barriers consumers face in sustainable consumption. READ MORE
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