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Found 2 essays matching the above criteria.

  1. 1. Acquired SME:s in the IT-service industry : A multiple case study on firms in Denmark and Sweden

    University essay from Institutionen för marknadsföring (MF)

    Author : Filip Antell; Daniel Darnfors; [2013]
    Keywords : Acquisition process; Parent company relationship; Company culture;

    Abstract : There is a gap in the theory of acquisition, little investigation have been made on the acquired firm within the acquisition process and in service industries. Because of the lack of research in this area, this research is focusing on acquisition theory and how it positions to the acquired firm rather than the firm making the acquisition. READ MORE

  2. 2. Foreign market entry : The strategic decision of foreign market entry by service firms

    University essay from Ekonomihögskolan, ELNU

    Author : Filip Antell; Christopher Wallgren; [2012]
    Keywords : Foreign market entry; service firms;

    Abstract : This report is investigating the subject of foreign market entry for service companies. Service firms differ from manufacturing firms since they have a low degree of tangible assets and resources and therefore service firms have to manage and develop their intangible assets to be competitive. READ MORE