Essays about: "e marketing introduction"

Showing result 1 - 5 of 16 essays containing the words e marketing introduction.

  1. 1. Pecky entrepreneurs: Why do growth-oriented entrepreneurs choose equity-based crowdfunding? : A multiple-case study about crowdfunding

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Tova Larsson; Sofia Le Truong; [2022]
    Keywords : Crowdfunding; equity-based; entrepreneurship; pecking order theory; financing;

    Abstract : Entrepreneurship plays an integral role in innovation, job creation and economic growth, and financing is a key component in facilitating this process. In recent years, the financing industry has taken significant technological leaps forward—perhaps most notably through the introduction of alternative solutions to institutional investors, such as crowdfunding. READ MORE

  3. 2. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Saiful Islam; [2022]
    Keywords : Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

    Abstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE

  4. 3. Impact of Social media on buying behavior of consumers in Digital Bangladesh : A qualitative study on online purchase intentions in Bangladesh context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sadia Sharmin Prome; [2021]
    Keywords : Social Media; Consumers; Buying Behavior; Digital Bangladesh; Online shopping; Bangladesh; WOM.;

    Abstract : Introduction: In today's business environment in Bangladesh, social media has become an integral component of the marketing process. Social networking services are increasingly being used in various businesses throughout the world. READ MORE

  5. 4. Daylighting and Electric Lighting Integration in the Retail Sector

    University essay from Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

    Author : Rafael Campama Pizarro; [2019]
    Keywords : daylighting; electric lighting; lighting controls; integration; human centric lighting; circadian potential; melanopic lux; non-visual effects; energy saving; retail; case study; IEA-SHC; furniture store; shopping experience.; Arts and Architecture; Earth and Environmental Sciences;

    Abstract : The retail sector represents 11% of the GDP and employs 15% of the workforce in the European Union. To tackle growth of e-commerce, physical retail stores need to be reviewed; both to decrease operating costs, increase productivity and to make the shopping experience more appealing. READ MORE

  6. 5. Exploring Designs for Enhancing the In-store Customer Experience through Digital Product Information in Fashion Retail

    University essay from KTH/Medieteknik och interaktionsdesign, MID

    Author : Martina Jonsson; [2018]
    Keywords : In-store experience; digitalization; e-commerce; explorative design; product information; fashion retail; augmented reality; interaction design; interaction technology.;

    Abstract : The ongoing consumer transition from offline to online shopping in the fashion retail industry requires retailers to take action. Not only do consumers shop more online, they also go online for research of retail products. Forecasts tell that bringing the online experience to offline stores might bridge the gap between the two channels. READ MORE