Essays about: "Daniel Darnfors"

Found 2 essays containing the words Daniel Darnfors.

1. 1. Acquired SME:s in the IT-service industry : A multiple case study on firms in Denmark and Sweden

   University essay from Institutionen för marknadsföring (MF)

   Author : Filip Antell; Daniel Darnfors; [2013]
   Keywords : Acquisition process; Parent company relationship; Company culture;

   Abstract : There is a gap in the theory of acquisition, little investigation have been made on the acquired firm within the acquisition process and in service industries. Because of the lack of research in this area, this research is focusing on acquisition theory and how it positions to the acquired firm rather than the firm making the acquisition. READ MORE

3. 2. Towards a new paradigm in market segmentation : A case study of how corporate identity and image are influenced by market segmentation

   University essay from Ekonomihögskolan, ELNU

   Author : Daniel Karlsson; Daniel Darnfors; [2012]
   Keywords : Marketing segmentation. corporate identity; corporate image; target group identity; multi segmentation;

   Abstract : Abstract The purpose of this report was to study if market segmentation could influence the corporate identity and indirectly the image of a company. The relevance of this purpose was due to a lack of development of the market segmentation theory in a long period of time. READ MORE