Essays about: "Foreign market entry"

Showing result 1 - 5 of 131 essays containing the words Foreign market entry.

  1. 1. The role of networks in a Swedish medium-sized pharmaceutical firm’s internationalization process

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Greta Lyckenblad; Lina Nygren; [2020-02-13]
    Keywords : Internationalization; networks; utilizing networks; pharmaceutical firm; medium-sized company; SME;

    Abstract : Today pharmaceuticals are the fifth largest export product in Sweden, whereas SMEs are the motor of innovation within the pharmaceutical industry. Pharmaceutical firms face several challenges, as high product development costs, high entry barriers due to institutional legal frameworks and slow return of investments, during their internationalization. READ MORE

  2. 2. The Dark Souls of Internationalization : Video Game Developers Enter the Chinese Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Michael Wagner; [2020]
    Keywords : Video Games; Internationalization; China; Institutional Environment; Localization; Piracy;

    Abstract : This thesis analyzes how the institutional environment of the Chinese market affects market entry by foreign PC video game developers. The thesis utilizes a qualitative, multiple case study of five independent PC video game developers from around the world. READ MORE

  3. 3. Networks Paving the Way for Initial Internationalization - A case study on how networks influence the way small firms select their initial foreign entry market

    University essay from Göteborgs universitet/Graduate School

    Author : Alfrida Andersson; Rebecca Tivendale; [2019-08-08]
    Keywords : Networks; Pre-internationalization; Decision making; Initial market selection; Small firms; Microbrewery;

    Abstract : MSc in International Business and Trade.... READ MORE

  4. 4. The role of Networking in Internationalization - The case of Swedish fashion firms’ internationalization

    University essay from Göteborgs universitet/Graduate School

    Author : Melina Amel Sayyah; Karl Rydberg; [2019-08-08]
    Keywords : Networks; Networking; Internationalization; Foreign market entry; Fashion firms; Fashion industry; Sweden;

    Abstract : MSc in International Business and Trade.... READ MORE

  5. 5. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : MSc in International Business and Trade.... READ MORE