Essays about: "Foreign market entry"

Showing result 1 - 5 of 125 essays containing the words Foreign market entry.

  1. 1. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. Local networks’ facilitation of small wineries’ foreign market entry: A case study of a South African wine cluster

    University essay from Göteborgs universitet/Graduate School

    Author : Elin Ingves; Frida Hedenskog; [2018-07-03]
    Keywords : Local networks; Cluster; SME internationalization; Foreign market entry; Wineries; Stellenbosch;

    Abstract : MSc in International Business and Trade.... READ MORE

  3. 3. Psychic Distance and the importance of its perception concerning the management of international processes, of internet-operating companies

    University essay from Högskolan i Halmstad; Högskolan i Halmstad

    Author : Hannes Lüder; Mattis Nuppenau; [2018]
    Keywords : Psychic Distance; Market Entry; Paradox; Internationalisation; Uppsala Model;

    Abstract : In the last decades it has been argued whether psychic distances have lost their importance on the world markets. The access to information through the internet may have reduced them and made them more understandable, but it has also increased the overall world trades leading to more diversity and therefore to more different market segments that have to be considered. READ MORE

  4. 4. Market Research for Foreign Market Development : A case study of a Swedish manufacturing firm

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Yannik Puth; [2018]
    Keywords : market research; information sources; networks; international market development; Swedish manufacturing firms;

    Abstract : Market research is a crucial element in a firm’s internationalization process. Expanding into new markets comes with a variety of challenges and high risk of failure which ultimately would impact a firm’s finances negatively. In order to reduce the uncertainty of entering foreign markets, market research is conducted. READ MORE

  5. 5. Formation of market entry strategy with an interest in decision-making : A case study in a B2B context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Nilsson; Melanie Sala; [2018]
    Keywords : Strategy; Decision-making process; Foreign Market Entry;

    Abstract : Today’s business environment is growing at an increasing pace, pushing firms to internationalize. Foreign market entry has thereafter been a well-researched field by scholars. READ MORE