Essays about: "Foreign market entry"

Showing result 1 - 5 of 133 essays containing the words Foreign market entry.

  1. 1. The role of networks in a Swedish medium-sized pharmaceutical firm’s internationalization process

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Greta Lyckenblad; Lina Nygren; [2020-02-13]
    Keywords : Internationalization; networks; utilizing networks; pharmaceutical firm; medium-sized company; SME;

    Abstract : Today pharmaceuticals are the fifth largest export product in Sweden, whereas SMEs are the motor of innovation within the pharmaceutical industry. Pharmaceutical firms face several challenges, as high product development costs, high entry barriers due to institutional legal frameworks and slow return of investments, during their internationalization. READ MORE

  2. 2. The Dark Souls of Internationalization : Video Game Developers Enter the Chinese Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Michael Wagner; [2020]
    Keywords : Video Games; Internationalization; China; Institutional Environment; Localization; Piracy;

    Abstract : This thesis analyzes how the institutional environment of the Chinese market affects market entry by foreign PC video game developers. The thesis utilizes a qualitative, multiple case study of five independent PC video game developers from around the world. READ MORE

  3. 3. Internationalization: A Look Into How Content Creation is Able to Create Brand Awareness When Entering New International Markets

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elias Killander; Anton Ehn; Joshua Steinlechner; [2020]
    Keywords : B2B; Market Entry Strategy; Digital Content Marketing; International Companies; Relational Market Entry Strategy; Digital Market Entry Strategy; Brand Awareness;

    Abstract : A large number of changes in the world of business has led to increased attention directed towards business-to-business (B2B) branding. Companies have gradually shifted their marketing efforts to the Internet and social media in order to create brand awareness when entering new international markets. READ MORE

  4. 4. Soft Service Firms: A deep dive into foreign entry mode decisions

    University essay from Lunds universitet/Produktionsekonomi

    Author : Per Ågren; Carl Dalerstedt; [2020]
    Keywords : Foreign market entry mode; Internationalization theory; Entry mode; Entry mode decision; Soft service; Internationalization; Wholly owned subsidiary; Franchise; Joint venture; Licensing; Technology and Engineering;

    Abstract : With the forces of globalization, previously safe home markets open up to foreign competition. This urges companies to expand internationally to keep growing. Current literature on how a company should enter a foreign market, namely the choice of entry mode, is based on findings for manufacturing firms and studies on service firms are scarce. READ MORE

  5. 5. Networks Paving the Way for Initial Internationalization - A case study on how networks influence the way small firms select their initial foreign entry market

    University essay from Göteborgs universitet/Graduate School

    Author : Alfrida Andersson; Rebecca Tivendale; [2019-08-08]
    Keywords : Networks; Pre-internationalization; Decision making; Initial market selection; Small firms; Microbrewery;

    Abstract : MSc in International Business and Trade.... READ MORE