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Found 3 essays matching the above criteria.

  1. 1. A study of foreign exchange student’s consumption motivations from a food tourism perspective in Shanghai, China

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Frederic Köllisch; [2019]
    Keywords : food tourism; culinary tourism; consumption; motivation; information search; china; Social Sciences;

    Abstract : Despite the massive growth of the tourism industry worldwide in the past years, there is still a noticeable scarcity in scientific and scholarly literature when it comes to the phenomenon of food tourism, or simply the awareness that food and beverages play a vital role within the tourism industry. Particularly in developing countries but also in cosmopolitan cities such as Shanghai, food tourism has been widely neglected by researchers, companies and culinary establishments as a possibility for growth and improvement of the tourism machine. READ MORE

  3. 2. A study of foreign exchange student’s consumption motivations from a food tourism perspective in Shanghai, China

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Frederic Köllisch; [2019]
    Keywords : food tourism; culinary tourism; consumption; motivation; information search; china; Social Sciences;

    Abstract : Despite the massive growth of the tourism industry worldwide in the past years, there is still a noticeable scarcity in scientific and scholarly literature when it comes to the phenomenon of food tourism, or simply the awareness that food and beverages play a vital role within the tourism industry. Particularly in developing countries but also in cosmopolitan cities such as Shanghai, food tourism has been widely neglected by researchers, companies and culinary establishments as a possibility for growth and improvement of the tourism machine. READ MORE

  4. 3. Product placement in Hollywood blockbusters: brand recognition and attitude towards the practice : A case study on product placement attitudes among international students

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Kiril Tiavin; Frederic Köllisch; Vili Nurminen; [2015]
    Keywords : product placement; marketing; brand recognition; attitude; movie;

    Abstract : Background: Advertising channels in today's marketplace are becoming more limited with the development of ad-free sources of entertainment. The phenomenon of product placements is therefore becoming one of the most important sources for advertising in media. READ MORE