Essays about: "Fredrik Fürst"

Found 1 essay containing the words Fredrik Fürst.

  1. 1. The Road to Transformation. The Implementation of a Transformational Sales Programme in a Global Sales Organisation.

    University essay from Göteborgs universitet/Graduate School

    Author : Fredrik Fürst; Erwin Hun; [2017-07-27]
    Keywords : international business IB ; change management CM ; organisational transformation; sales development; sales manager; multinational corporations MNCs ;

    Abstract : As the external business environment changes, organisations need to change with them. Increasingly dynamic and complex markets, developments in technology, and paradigm shifts in best practices are examples of factors that constitute a pressure for change and underlines the importance of organisational adaptability as a competitive advantage. READ MORE