Essays about: "Frida Eickhoff"

Found 1 essay containing the words Frida Eickhoff.

  1. 1. The consumer attitude towards AI in marketing : An experimental study of consumers attitudes and purchase intention

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Frida Eickhoff; Leonid Zhevak; [2023]
    Keywords : AI in marketing; diffusion of Innovation theory; consumer attitudes; Theory of planned behaviour; purchase intention; email marketing;

    Abstract : The use of AI has developed during the recent decades, and the application of it within different markets is continually growing. The application of it within marketing comes with different benefits that allow businesses to engage with the consumer and build a stronger relationship. READ MORE