Essays about: "Frida Fogström"

Found 1 essay containing the words Frida Fogström.

  1. 1. Who's there? - A quantitative study of the impact of the social context on advertising effectiveness

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Frida Fogström; Malin Sundqvist; [2013]
    Keywords : Dissociative groups; Third-person effect; Social context; Symbolic consumption; Advertising effectiveness;

    Abstract : In this thesis the impact of the social context on advertising effectiveness is investigated. This was done by comparing how two different social contexts affected people's perceptions of an advertisement. The contexts were based on reference group theory. A quantitative laboratory experiment was conducted. READ MORE