Essays about: "Fridha Jörninge"

Found 1 essay containing the words Fridha Jörninge.

  1. 1. The Language of Advertising : A qualitative study of gender representation in print advertisements.

    University essay from Högskolan i Halmstad/Sektionen för humaniora (HUM)

    Author : Fridha Jörninge; [2014]
    Keywords : Print advertisements; gender representation; sexist language; Feminist Critical Discourse Analysis; Critical Discourse Analysis; FCDA; CDA;

    Abstract : The purpose of this essay was to investigate and highlight the strengths and shortcomings of Critical Discourse Analysis and Feminist Critical Discourse Analysis when used as an analytical tool. By comparing the representation of women and men in print advertisements, and how there may be a difference in language being used to describe both genders, including the use of sexist language, a critique of CDA and FCDA could be established. READ MORE