Essays about: "GOOGLE ADWORDS"

Found 4 essays containing the words GOOGLE ADWORDS.

  1. 1. Intelligent Online Marketing : Predicting Conversion Rate Of New Keywords

    University essay from Institutionen för informationsteknologi

    Author : Tommy Engström; [2013]
    Keywords : ;

    Abstract : This thesis looks at the problem of predicting conversion rate of keywords in Google Adwords where little or no data for the keyword is available. Several methods are investigated and tested on data belonging to three different real world clients. The methods try to predict the conversion rate only given the keyword text. READ MORE

  3. 2. Paid Traffic - Pay per click advertising in Swedish companies

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Marcus Johansson; [2012-10-05]
    Keywords : Pay per click; Google AdWords; Internet markering; search engine marketing;

    Abstract : According to Kotler online marketing is the fastest growing form of direct marketing. It has gotten increasingly important for companies to have a strategic plan for communicating with the public online. READ MORE

  4. 3. Google AdWords - Infringing or Liberalizing Trade? : A Comparative Analysis of Treatment of Google AdWords under U.S. and EU Trademark Law

    University essay from Ekonomihögskolan, ELNU

    Author : Anne-Kathrin Adler; [2012]
    Keywords : Google AdWords; trademark law; trademark liberalization; trademark infringement; keyword-advertising;

    Abstract : Since Google as the world's largest and most popular search engine encourages Internet users to browse their search results, it is naturally functioning as an advertising vehicle and has turned into the most profitable Internet company in world's history. Google's success, however, has been subject to strong criticism as one of the main concerns is linked to Google AdWords, which reveal keyword-triggered advertisements as well as sponsored links besides unsponsored search results. READ MORE

  5. 4. Buying Your Competitors’ Trademarks - A Comparative Look at Treatment of Keyword Advertising under EU and U.S. Trademark Law

    University essay from Lunds universitet/Juridiska institutionen

    Author : Johanna Hammarbro; [2011]
    Keywords : Intellectual property; trademark law; Law and Political Science;

    Abstract : The Internet poses new challenges to the legal world. One of those challenges is the sale of someone else’s trademark as a keyword in different referencing service programs on the Internet. This issue has, in the recent years become an important topic and a much-litigated issue. READ MORE