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Found 2 essays matching the above criteria.

1. 1. Consumer intentions towards AI in the healthcare industry

   University essay from Göteborgs universitet/Graduate School

   Author : Holly-Laura Myllyoja; Felicia Rådberg; Hanna Östmann Hanngren; [2022-08-04]
   Keywords : Artificial Intelligence AI ; consumer behaviour; intentions; attitude; trust; perceived usefulness; anthropomorphism; privacy concerns; data transparency;

   Abstract : Two major challenges for the healthcare industry are to reduce misdiagnosis of patients and to become more efficient in everyday practice. The lack of efficiency became extremely apparent by the pressure on healthcare workers caused by the COVID-19 pandemic. This could be assisted with new technologies. READ MORE

3. 2. The effects of humorous and irritating advertising on brand perception in the food industry

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Holly Myllyoja; Nika Bejo Čeh; Yacoub Said; [2020]
   Keywords : ;

   Abstract : .... READ MORE