Essays about: "sample of theoretical framework"

Showing result 1 - 5 of 135 essays containing the words sample of theoretical framework.

  1. 1. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Xiangru Meng; Yue Xiao; [2020]
    Keywords : Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

    Abstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE

  2. 2. Virtual Reality – a solution for sustainable travel?

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Johanna Lööv; Rickard Lundgren; [2020]
    Keywords : Generation Y; Virtual Reality; sustainable tourism; UTAUT2; virtual tourism; strategic communication; digital communication; Social Sciences;

    Abstract : Denna studie har som syfte att undersöka hur Generation Y, en demografisk grupp som kännetecknas av miljöomtanke, teknologianvändning och resande betraktar den avancerade och multisensoriska kommunikationsformen Virtual Reality (VR) ur ett perspektiv av resande och hållbarhet. Målet är att förstå vilka faktorer som påverkar Generation Y att acceptera och använda VR för resande, samt att undersöka huruvida fenomenet anses vara ett miljömässigt hållbart alternativ till konventionellt resande. READ MORE

  3. 3. New venture financing order and founder preference: A multi-case study of Austrian Tech startups

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Stephan Dulovits; Yonas Hadgu Tewelu; [2020]
    Keywords : Tech Startups; Capital Structure; Pecking Order Theory; Internal Funds; Debt; Equity; Government Financial Support; Austria;

    Abstract : This study investigates the source of financing in Austrian tech startups and aims to identify the main factors that affect the decision making of these firms. In doing so, we aim to contribute to the relatively limited field of research conducted in Europe. READ MORE

  4. 4. The Influence of Social Media Content on Youth Tourism: Can Culture Play a Role?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nadezhda Tsankova; Iva Pervan; [2020]
    Keywords : social media; youth tourism; cultural differences; Business and Economics;

    Abstract : This thesis aims to investigate the influence of social media content on youth tourism by assessing the perceptions of youth travelers from four countries - Bulgaria, Croatia, Sweden, and the Netherlands. Therefore, the purpose of this thesis is to examine the cultural differences of youngsters’ attitudes towards social media use in travel planning. READ MORE

  5. 5. Hope as a generative force : a form of hope to be nurtured by academic institutions to foster proactive engagement among university students

    University essay from Lunds universitet/LUCSUS

    Author : Mathilde Vandaele; [2020]
    Keywords : Constructive hope; pro-environmental behaviour; proactive attitude; education; Sustainability Science; Social Sciences;

    Abstract : Understanding hope and its motivational generative force in the face of climate change is an imperative, especially in the contemporary context of climate anxiety, doom-and-gloom communication, and spread of hopelessness among the younger generations. Concomitantly, academic research has bloomed this last decade when it comes to demonstrating the potential of hope to draw on negative emotions to nurture engagement towards pro-environmental behaviours. READ MORE