Essays about: "sample of theoretical framework"

Showing result 1 - 5 of 141 essays containing the words sample of theoretical framework.

  1. 1. Consumer Research in the 2000s and 2010s: A Quantitative Assessment and Qualitative Review

    University essay from Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionen

    Author : William Hagströmer; [2020]
    Keywords : consumer research; consumer culture theory; bibliometric mapping; VOS; VOSviewer; scientific fields; Pierre Bourdieu; Social Sciences;

    Abstract : This thesis presents and analyses the results of a bibliometric mapping study of the field of consumer research between 2000 and 2019, aiming to provide a simultaneously descriptive and analytical account of consumer research that identifies the overall structure of the field, as well as the major sub-specializations within it. By utilizing Pierre Bourdieu’s social theory and sociology of science, I analyse the central tendencies exhibited by consumer researchers with regards to the conventions they follow, the literatures they draw from and the way they relate to each other’s texts. READ MORE

  2. 2. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Xiangru Meng; Yue Xiao; [2020]
    Keywords : Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

    Abstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE

  3. 3. Virtual Reality – a solution for sustainable travel?

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Johanna Lööv; Rickard Lundgren; [2020]
    Keywords : Generation Y; Virtual Reality; sustainable tourism; UTAUT2; virtual tourism; strategic communication; digital communication; Social Sciences;

    Abstract : Denna studie har som syfte att undersöka hur Generation Y, en demografisk grupp som kännetecknas av miljöomtanke, teknologianvändning och resande betraktar den avancerade och multisensoriska kommunikationsformen Virtual Reality (VR) ur ett perspektiv av resande och hållbarhet. Målet är att förstå vilka faktorer som påverkar Generation Y att acceptera och använda VR för resande, samt att undersöka huruvida fenomenet anses vara ett miljömässigt hållbart alternativ till konventionellt resande. READ MORE

  4. 4. New venture financing order and founder preference: A multi-case study of Austrian Tech startups

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Stephan Dulovits; Yonas Hadgu Tewelu; [2020]
    Keywords : Tech Startups; Capital Structure; Pecking Order Theory; Internal Funds; Debt; Equity; Government Financial Support; Austria;

    Abstract : This study investigates the source of financing in Austrian tech startups and aims to identify the main factors that affect the decision making of these firms. In doing so, we aim to contribute to the relatively limited field of research conducted in Europe. READ MORE

  5. 5. Mundane Resistance to Feminism

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofie Tersmeden; Frida Andersson; [2020]
    Keywords : Feminism; Femvertising; Mundane Resistance; Brand Activism; Male Perspective; Business and Economics;

    Abstract : Title: Mundane Resistance to Feminism - Exploring men’s resistance to feminism through femvertising commercials Date of the Seminar: 2020-06-05 Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master Level Authors: Frida Andersson & Sofie Tersmeden Supervisor: Peter Svensson Key words: Feminism, Femvertising, Mundane Resistance, Brand Activism, Male Perspective. Thesis purpose: The purpose of this thesis is to investigate how men express mundane resistance to feminism, when being exposed to femvertising. READ MORE