Essays about: "sample of theoretical framework"

Showing result 1 - 5 of 147 essays containing the words sample of theoretical framework.

  1. 1. Cosmetics gone green : A quantitative experimental study on green promotional cues and consumers’ purchase intention

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Therese Genovese; Charlotte Green; [2021]
    Keywords : green promotion; intrinsic cues; extrinsic cues; theory of planned behavior; ingredients; formula; packaging; brand; green cosmetic products; consumer behavior; purchase intention;

    Abstract : In the context of the world's increasing environmental challenges and the rise of green consumerism, promoting sustainable consumer behavior is more important than ever. This study aims at extending the understanding of consumers' purchase  intention of  environmentally friendly cosmetic products. READ MORE

  2. 2. Communication, collaboration and belongingness in virtual teams : mapping out enablers and constraints

    University essay from Malmö universitet/Malmö högskola/Institutionen för datavetenskap och medieteknik (DVMT)

    Author : Saga Fristedt; [2021]
    Keywords : Virtual teams; ICT; Communication; Collaboration; Belongingness; Media Richness; Virtuella team; ICT; Kommunikation; Samarbete; Samhörighet; Media Richness;

    Abstract : In an increasingly digital world, virtual work becomes more common every year. Additionally, virtual work has suddenly become the reality for a large part of the world’s population due to the coronavirus pandemic. Therefore, a study on virtual teamwork is currently of high relevance. READ MORE

  3. 3. Finnish Governmentality Investigated : Comparison of the Labor Market Policies in Two Government Programs

    University essay from Lunds universitet/Socialhögskolan

    Author : Pia Vähämaa; [2021]
    Keywords : Governmentality; Neoliberalization; Power; Unemployment; Welfare; Social Sciences;

    Abstract : This comparative document analysis looks at the governmentality of the Finnish labor market policies (LMP’s). This study compares Sipilä’s and Marin’s government programs to see if there are differences. The focus is on depicting neoliberalization and power relations in the policies while investigating the framing of unemployment. READ MORE

  4. 4. Consumer Research in the 2000s and 2010s: A Quantitative Assessment and Qualitative Review

    University essay from Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionen

    Author : William Hagströmer; [2020]
    Keywords : consumer research; consumer culture theory; bibliometric mapping; VOS; VOSviewer; scientific fields; Pierre Bourdieu; Social Sciences;

    Abstract : This thesis presents and analyses the results of a bibliometric mapping study of the field of consumer research between 2000 and 2019, aiming to provide a simultaneously descriptive and analytical account of consumer research that identifies the overall structure of the field, as well as the major sub-specializations within it. By utilizing Pierre Bourdieu’s social theory and sociology of science, I analyse the central tendencies exhibited by consumer researchers with regards to the conventions they follow, the literatures they draw from and the way they relate to each other’s texts. READ MORE

  5. 5. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Xiangru Meng; Yue Xiao; [2020]
    Keywords : Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

    Abstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE