Essays about: "consumer behaviour"

Showing result 1 - 5 of 557 essays containing the words consumer behaviour.

  1. 1. Understanding views on sufficient clothing consumption: Using Q methodology

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Katla Eiríksdóttir; [2022]
    Keywords : Sufficiency; consumer perceptions; clothing consumption; social practice theory; Q methodology; Social Sciences; Earth and Environmental Sciences;

    Abstract : Overconsumption of clothes is a global environmental and social problem, where 80 billion new clothing is produced each year. Efficiency measures have focused on improving resource efficiency on the production side and improving clothing care on the consumer side. However, literature shows that these measures are not enough. READ MORE

  2. 2. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Amber Javed; [2022]
    Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

    Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

  3. 3. Consumer attitudes towards packaging-free stores in Hungary

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Lilla Virág Erdélyi; [2022]
    Keywords : packaging-free stores; sustainable consumption; theory of planned behaviour; zero waste;

    Abstract : Background: In our world of growing consumption and waste generation, shopping at packaging-free stores can be a step towards sustainable consumption and minimizing our environmental impact. Purpose: The aim of this paper is to evaluate the main predictors of Hungarian consumers’ intention to shop at packaging-free stores using a TBP approach. READ MORE

  4. 4. Insight into cosmetology, emulsions and product development in a Fast-moving consumer good company through the scaling up of a salicylic acid cleanser

    University essay from Luleå tekniska universitet/Institutionen för teknikvetenskap och matematik

    Author : Víctor Benito Olmos; [2022]
    Keywords : Cosmetics; Salicylic acid; face cleanser; FMCG;

    Abstract : Fast-moving consumer goods (FMCG) companies are being an innovative way to develop successful products in the market. This project focuses on the development of a salicylic acid cleanser using the development procedure implemented by a FMCG company, Vivere. READ MORE

  5. 5. How Does An Entrepreneur Create A Born Global Firm? : A Case Study Of A Swedish Start-Up Trying To Enter The Indian Market.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Luzia Martins Liberio Coelho; Alena Fridrichova; [2022]
    Keywords : Born global; Sweden; International entrepreneurship; Entrepreneurial process action; Internationalisation; Effectuation; Causation; Opportunity perception; Indian market; Business model canvas;

    Abstract : Purpose - The purpose of this study is to assess the process of early pre-internationalised and pre-market established born global company and to provide viable advice as to how to internationalise the Indian market which is psychically and geographically distant from the Swedish market. Design/methodology/approach - This study follows a qualitative research approach with an inductive single case study design in order to examine in-depth the Swedish start-up, TurtleCare AB, throughout its internationalisation process. READ MORE