Essays about: "consumer behaviour"

Showing result 1 - 5 of 501 essays containing the words consumer behaviour.

  1. 1. Consumption changes due to expected future income as a result of Covid-19

    University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Author : Melissa Au; Matilda Keskinen; [2021-07-02]
    Keywords : consumer behaviour; expected future income; COVID-19; pandemic; crisis;

    Abstract : This thesis aims to investigate the effects of the pandemic on individuals’ expectations regarding future income and thus their consumption behavior. The research will therefore contribute with new insights into the relationship between consumer behaviour and income expectations, which can be useful for future studies and for policy design during this or future pandemics. READ MORE

  2. 2. Online consumer behaviour during a pandemic: : A study on the effects of Covid-19 on online consumers in Sweden.

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Author : Melis Alver; Haris Kurtisi; [2021]
    Keywords : Covid; Pandemic; Consumer Behaviour; TPB model; Qualitative study;

    Abstract : From an online consumers' point of view, explore the online shopping behavioural changes in Sweden that could be caused by covid-19 and investigate through Theory of Planned Behaviour if the changes would affect consumers' online shopping intention in Sweden after the pandemic. ... READ MORE

  3. 3. Sustainability and economic crisis : Scenario strategies for a sustainability driven company

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Ferdinand Schnell; [2021]
    Keywords : Scenario planning; future scenarios; strategy; start-up; trends; drivers; trendlines; consumer behaviour; transformation; education;

    Abstract : This thesis addresses the challenges and opportunities of sustainability driven companies during the time of crisis in 2020. The company Green City Solutions is used as a case study company in the field of air pollution. READ MORE

  4. 4. The Impact of Artists on consumer's behavior : A study on how artists influences on consumer's purchasing behavior in latin  countries

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap; Jönköping University/IHH, Marketing and Logistics

    Author : Miguel Angel Serrano Manchón; [2021]
    Keywords : Influencer marketing; Consumer’s Behavior; Viral Marketing; Latin Countries; Purchasing Behavior; Latin music; Marketing de influenciadores; comportamiento del consumidor; marketing viral; países latinos; comportamiento de compra; música latina;

    Abstract : Background: We currently live in a time when consumers trust more on social media and less on traditional advertising as a source of information for their purchasing decisions. Social media and traditional advertising must be integrated somehow so that marketers can communicate more effectively with their target market. READ MORE

  5. 5. Mindfulness for sustainable consumption behaviour - inisghts into consumer culture

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Lena Kadel; [2021]
    Keywords : mindfulness; mindful consumption; pro-environmental behaviour; impulsivity; decision-making; behavioural regulation; sustainable development;

    Abstract : A large body of research implies that modern human behaviour threatens various life – sustaining resources. The excessive consumption patterns of resources by humans has been identified as one of the main causes of the environmental crisis. READ MORE