Essays about: "Hugo Chuan Ho Chan"

Found 1 essay containing the words Hugo Chuan Ho Chan.

  1. 1. Going Global: Cases for Relationship Marketing in Chinese Higher Education

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Hugo Chuan Ho Chan; Chumeng Li; [2015]
    Keywords : international student relationship management ISRM .; Sweden; China; higher education; marketing strategy; Relationship Marketing RM ; Customer Relationship Marketing CRM ; Business and Economics;

    Abstract : The integration of the global economy is a phenomena that is increasingly evident in our everyday lives. Ranging from rapid economic growth in developing nations to the flow of capital across continents, globalization is affecting almost all corners of modern society. READ MORE