Essays about: "IKEA concept"

Showing result 11 - 15 of 70 essays containing the words IKEA concept.

  1. 11. A self-service design concept for last mile delivery: The solution for retail stores in urban environments

    University essay from Lunds universitet/Förpackningslogistik

    Author : Matilda Holmqvist; Lisa Johansson; [2021]
    Keywords : retail store; market study; urban environment; last mile delivery; self- service; product development; Technology and Engineering;

    Abstract : The world is constantly changing, and business strategies are changing with it. Companies are offering new delivery options and technologies for customers globally when doing purchases. IKEA, a global furniture retailer, is expanding their touchpoints by opening retail stores in city centre locations in order to become more accessible. READ MORE

  3. 12. Showrooms: the future of online and offline retailers? - An explorative comparison of showrooms’ value contribution to the customer experience

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emma Pärsson; Beata Edlund; [2021]
    Keywords : Showrooms; Customer Experience; Online- and Offline Retailers; Polestar; IKEA; Availability; Personnel- and Technology; Physical Experience; Brand Awareness; Business and Economics;

    Abstract : Purpose: The purpose of this study is to investigate from a consumer perspective, showrooms’ value contribution to the customer experience, and if there are differences in contribution whether the company, opening a showroom, derives from online or offline formats. Methodology: Conducting the study philosophies of epistemology and ontology was regarded, where the social constructionism stance was employed. READ MORE

  4. 13. Facilitating Radical Collaboration in Open Innovation : A case study in collaboration with IKEA

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Linnéa Strömstedt; Erik Vaagenes Rehmberg; [2021]
    Keywords : Open Innovation; Radical Innovation; Innovation Strategy; Radical Collaboration; Collaboration Setup; Öppen Innovation; Radikal Innovation; Innovationsstrategi; Radikala Samarbeten; Samarbetsstruktur;

    Abstract : The increased customer demand for innovative and sustainable solutions implies that companies need to seek knowledge, and insights, beyond their traditional business models. This by opening up barriers and collaborating with other stakeholders. Using this approach is referred to in the literature as practicing open innovation. READ MORE

  5. 14. Market Communication Strategy : A case study of IKEA

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Martina Alice Spinoglio; [2020]
    Keywords : Marketing; Communication; Strategy; IKEA; Communication Process; Communication Strategy; Case Study; Franchisee;

    Abstract : Nowadays, having a communication strategy is essential. Companies are offering the same product and it’s really difficult for them to differentiate. What can really make the difference is the message that they send to the consumers and the media they utilize; so how they implement their market communication strategy. READ MORE

  6. 15. Product development for a spacesaving daybed

    University essay from Karlstads universitet

    Author : Anund Fernando; [2020]
    Keywords : ;

    Abstract : This thesis documents a product development project as a Bachelor of Science in Innovation Technology and Design engineering degree. The thesis was written during spring 2020 at Karlstad University. The project was conducted on behalf of IKEA of Sweden with the goal of developing a new daybed. READ MORE