Advanced search

Found 1 essay matching the above criteria.

1. 1. In-store applications - expectations, experiences and resulting gaps

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Inesa Stockunaite; Yannick Lindqvist; [2020]
   Keywords : In-store applications; customer experience; customer expectations; omnichannel; Business and Economics;

   Abstract : The purpose of the thesis is to explore customer expectations and experiences towards in-store applications and compare those in order to see if there are any gaps. The study is based on qualitative methodology and abductive research approach, enhancing the in-depth understanding of the phenomenon of the in-store applications. READ MORE