Essays about: "Information privacy concerns IPC"

Found 1 essay containing the words Information privacy concerns IPC.

  1. 1. Big browser is watching you : How Information Privacy Concerns and Involvement affect Purchase Intentions in Online Personalized Advertising

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Malin Karlsson; Sandra Karlsson; Amanda Malmberg; [2015]
    Keywords : Purchase intentions; Information privacy concerns IPC ; Online personalized advertising; Involvement;

    Abstract : Authors: Malin Karlsson, Sandra Karlsson, Amanda Malmberg Tutor: Dr. Setayesh Sattari Examiner: Prof. Anders Pehrsson Background: Consumers increasingly purchase products online due to the widespread use of the Internet. READ MORE