Essays about: "Iunona Georgiana Macavei"

Found 1 essay containing the words Iunona Georgiana Macavei.

  1. 1. Do they really get influenced? : A psycho-social study examining the presence of fashion SMIs on Swedish female consumers' fashion related purchasing decisions

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Iunona Georgiana Macavei; Afshana Saleh; [2021]
    Keywords : SMIs; CCT; fashion; ideology; identity; consumption; female consumers; purchasing decision;

    Abstract : Consumers now more than ever are concerned by a teeming pool of social and cultural powers-Social Media Influencers (SMI)-that influence their purchasing decisions. Fashion as one of the most extensive industries in the world has spurred the rise of fashion SMIs on Instagram. READ MORE