Advanced search

Found 1 essay matching the above criteria.

1. 1. Greenwashing An experimental study about the effects of misleading and deceptive environmental claims in advertising

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Jacob Krafft; Rei Saito; [2015-02-03]
   Keywords : Greenwashing; False advertising; Green marketing; Consumer attitude;

   Abstract : .... READ MORE