Essays about: "Jimmie Borgqvist"

Found 1 essay containing the words Jimmie Borgqvist.

  1. 1. Customer Involvement In Service Innovation : Study of the bank industry

    University essay from Ekonomihögskolan, ELNU

    Author : Daniel Lindberg; Jimmie Borgqvist; [2011]
    Keywords : ;

    Abstract : Thesis; Master Programme, Marketing Linnæus University, School of Business and Economics in Växjö Authors: Jimmie Borgqvist & Daniel Lindberg Tutor: Sarah Philipson Title: Customer involvement in Service Innovation – a study of the banking industry. Background/Problem: Services are commodities in most service industries and the companies are not putting enough into innovation of services to differentiate themselves from their competitors. READ MORE