Essays about: "Jimmy Gyllenskepp"

Found 1 essay containing the words Jimmy Gyllenskepp.

  1. 1. Multichannel Integration: The Case of Infor

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Jimmy Gyllenskepp; Jacob Jönsson; [2015]
    Keywords : multichannel integration; customer relationship management; CRM channels; B2B case study;

    Abstract : This study’s aim is to examine how companies integrate their multiple CRM channels to enhance the relationships with the customers. A qualitative method was used and the collection of data was conducted from eleven interviews. The interviews were semi-structured with open-ended questions. READ MORE