Essays about: "social comparison effect"

Showing result 1 - 5 of 97 essays containing the words social comparison effect.

  1. 1. Are you fitting in? A study on the effects of fitness influencers on male body image

    University essay from Jönköping University/IHH, Marketing and Logistics

    Author : Anne Heinicke; Zoe Vagic; [2023]
    Keywords : body image; fitness influencer; body dissatisfaction; social comparison theory;

    Abstract : Background: The ideals of beauty standards had been under constant change throughout history, and quite often would remain out of reach to the determent of many. The application of an idealized image of oneself remains a powerful tool when it comes to persuasion in social media and marketing. READ MORE

  3. 2. Akrasia and Addiction in the age of Social Media

    University essay from Uppsala universitet/Filosofiska institutionen

    Author : Benjamin Engström; [2023]
    Keywords : Akrasia; Weakness of will; Freedom of the Will; Addiction; Social Media Addiction; Dopamine; Dual system theory;

    Abstract : The concept of weakness of will, or Akrasia, relates to questions regarding the rationality of our choices. Philosophers such as Richard Holton and Alfred Mele have spearheaded the debate since the turn of the century, but quite recently arguments put forth by Nick Heather and Edmund Henden have catapulted the question into a subgenre between the medical, psychological, and philosophical fields. READ MORE

  4. 3. Virtually Immersed in Language: a DTI Study on Rapid Neural Plasticity and Virtual Learning Environments in L2 acquisition

    University essay from Lunds universitet/Institutionen för psykologi

    Author : Inari Tuulia Kuusela; [2023]
    Keywords : language learning; diffusion tensor imaging; fractional anisotropy; virtual reality; virtual environment; Social Sciences;

    Abstract : Objective Second language learning continues to be a field of growing interest both in academia and everyday life. As such, a more comprehensive understanding of the best learning methods remains an important area of focus. READ MORE

  5. 4. Personalized Behavioral Recaps and Satisfaction

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emma Bjellhagen; Ebba Langemar; [2023]
    Keywords : Customer satisfaction; Relationship marketing; Customer behavior; Personalized summary;

    Abstract : Personalized Behavioral Recaps (PBR), where the most known being "Spotify Wrapped", have become popular relationship marketing campaigns in recent years. Although it has been an expanding trend among companies, there is, to the best of the authors' knowledge, currently no academic research about it. READ MORE

  6. 5. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

    University essay from SLU/Department of Molecular Sciences

    Author : Nicole Chidiac; Iris Lundquist; [2023]
    Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

    Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE