Essays about: "Joanna Nowacka"

Found 1 essay containing the words Joanna Nowacka.

  1. 1. Sustainable Successful Brand : Case Study of Carlsberg Polska and Its Two Major Brands

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Agnieszka Witkowicz; Joanna Nowacka; [2008]
    Keywords : brand; success; brewing industry; beer; carlsberg; harnas;

    Abstract : With the purpose of expanding the understanding of the main causes that make creating and maintaining successful, strong brands a challenging issue for companies, a qualitative research is conducted in this thesis. It is based on an integrated model of Doyle’ and Stern’s along with Aaker’s approaches discussing building successful/strong brands with the following Doyle’ and Stern’s model discussing sustaining successful/strong brands; thereby selecting a single case study of Carlsberg Polska belonging to brewing potentates on the Polish beer market and two of its major brands – Carlsberg and Harnaś. READ MORE