Essays about: "Johanna Riecken"

Found 1 essay containing the words Johanna Riecken.

  1. 1. Exploring the development of a strategy and tactics to sweeten suppliers : a case study of a European sugar producer

    University essay from SLU/Dept. of Economics

    Author : Johanna Riecken; [2018]
    Keywords : buyer-supplier relationship; strategies; sugar beets; sugar production; Supplier Relationship Management; tactics;

    Abstract : Buyer-supplier relationships can be important sources of value for both sides. From the buyer’s perspective, suppliers can ensure the access to critical resources that the buyer needs for the production of its goods. With the EU market deregulation, the competition on the European sugar market increased, where sugar is produced from sugar beets. READ MORE