Essays about: "Julia Wigerdt"

Found 1 essay containing the words Julia Wigerdt.

  1. 1. The Perception of Femwashing - A qualitative study of how women perceive femwashing

    University essay from Göteborgs universitet/Graduate School

    Author : Anna Haggren; Jennifer Larsson; Julia Wigerdt; [2022-08-04]
    Keywords : Femwashing; femvertising; authenticity; transparency; consistency; relatability; female empowerment; qualitative methodology;

    Abstract : Women and men are commonly seen in advertising and are frequently used to exaggerate products and encourage consumption. Studies show that such advertisements could include sexual objectification, unrealistic stereotypes, and unrealistic views of specifically women. READ MORE