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1. 1. A Study of Mobile Wallet Business Model Development in Sweden

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Justinas Legas; [2013]
   Keywords : mobile wallet; business model; business model development; case study; Sweden;

   Abstract : The purpose of this thesis is to examine and develop knowledge of how business models are being developed in an industry undergoing a technological shift, as exemplified by the introduction of the mobile wallet, and considering the perspective of different market actors related to the provision of such services in Sweden.In order to study mobile wallet business development, a qualitative research has been performed by conducting in-depth interviews with selected Swedish market players. READ MORE