Essays about: "Kellogg s"

Found 2 essays containing the words Kellogg s.

  1. 1. The Relationship Between The Brand Strategy And Business Strategy

    University essay from KTH/Industriell ekonomi och organisation (Avd.)

    Author : Ahmed Karaömer; [2013]
    Keywords : Brand architecture; Porters generic strategies; Market Segmentation;

    Abstract : In this study the relationship between three companies brand strategies and business strategies were investigated based on Aaker’s view on brand architecture. The concept and its strategies are characterized by the driving roles brands possess. READ MORE

  3. 2. To what extent the brand equity of high-involvement products influence the consumers’ purchase decision: An empirical study in Umeå, Sweden

    University essay from Handelshögskolan vid Umeå universitet

    Author : Mahabubur Rahman; Mohammed Anisur Rahaman; [2008]
    Keywords : brand equity; high-involvement products; consumers’ purchase decision;

    Abstract : In today’s world, consumerism is dominating all the aspects of our life. In society, life follows the pattern of the capitalist culture where the human values have a different measure. We do live in a branded world. There is no doubt about it. READ MORE