Essays about: "Liability of Newness"
Showing result 6 - 8 of 8 essays containing the words Liability of Newness.
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6. The Impact of Crowdfunding and its Ability to facilitate the Liability of Newness: A Case Study on New Ventures within the Product Design Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Crowdfunding is often considered as a financial source to close the early stage financial gap of new ventures. However, there is little research on its impact regarding other liabilities new ventures face. The aim of this study is to find evidence on how crowdfunding can provide new ventures with additional value apart from financial resources. READ MORE
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7. Legitimacy and Liability of Newness in New Venture Creation
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Reflecting on the theoretical as well as the practical learning outcomes of the Masters Program in Entrepreneurship: New Venture Creation, the following paper aims to examine the concepts of liabilities of newness and legitimacy and their bearing on emerging entrepreneurs as well as experienced entrepreneur crossing over to new fields of business. The paper will discuss some of the findings in entrepreneurship theories, while referring to studies in social sciences to contrast those theories and to add dimension to personal experiences relating to the topic of the essay. READ MORE
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8. Local Celebrity Endorsement : Can You Go Far by Staying Close?
University essay from Internationella HandelshögskolanAbstract : Celebrity endorsement consists of a written or spoken statement from a publicly known person, proclaiming the benefits of some product or service. Previous research on celebrity endorsement has proved it very successful in promoting brands or companies. READ MORE
