Essays about: "Well-known Celebrities"

Found 5 essays containing the words Well-known Celebrities.

  1. 1. I will find you... But will I influence you? : A quantitative study on influencer endorsements impact on brand loyalty

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Evelina Rokka; Gustav Mattsson; Kim Vuorivirta; [2022]
    Keywords : Influencer marketing; social media influencer; influencer; celebrity endorsement; celebrity; endorsement; authenticity; credibility; trustworthiness; brand loyalty;

    Abstract : Background: Brand loyalty is an essential asset for brands as it helps brands to build a strong brand. Therefore, brands invest a significant amount of money in their marketing efforts and strategies to create and maintain brand loyalty in an ever-competitive market. READ MORE

  3. 2. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France

    University essay from Umeå universitet/Företagsekonomi

    Author : Matthieu BOUVIER; Marlène LESAULE; [2017]
    Keywords : Athlete; brand; brand awareness; communication; consumer; consumer behaviour; digital; distribution; marketing strategy; influence marketing; sales; social media; social network; sport; sponsorship;

    Abstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE

  4. 3. Media Representation of Climate Change in Uganda

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Alice Kiingi; [2012]
    Keywords : Global Journalism;

    Abstract : The purpose of this study was to explore how the Ugandan newspapers, The New Vision and The Daily Monitor frame climate change to become a familiar concept or topic that can be well understood by the public. The term framing in this context does not refer to the ideology of the frame analysis theory but rather defined in simple terms to put a concept into words that convey meaning. READ MORE

  5. 4. Local Celebrity Endorsement : Can You Go Far by Staying Close?

    University essay from Internationella Handelshögskolan

    Author : Sara Ekberg; Linn Mellgård; Magdalena Micko; [2010]
    Keywords : Celebrity Endorsement; Local Celebrities; Well-known Celebrities; Celebrity Capital; Reputational Capital; Marketing Communication; Communication Effectiveness;

    Abstract : Celebrity endorsement consists of a written or spoken statement from a publicly known person, proclaiming the benefits of some product or service. Previous research on celebrity endorsement has proved it very successful in promoting brands or companies. READ MORE

  6. 5. Celebrity Endorsement : Hur arbetar företag när de väljer att använda en kändis i sin marknadsföring och vilka faktorer påverkar valet av denne

    University essay from Örebro universitet/Handelshögskolan vid Örebro universitet

    Author : Mathias Lindberg; [2008]
    Keywords : ;

    Abstract : In today´s society and in today´s markets the competition is often very hard. Many companys offers the same products and services, which do not differ from their competitors. Companys therefore needs a way to stand out and reach the customers. READ MORE