Essays about: "Local literature in online advertising"
Found 3 essays containing the words Local literature in online advertising.
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1. The Impact of Personal Norms, Environmental Awareness & Ascribed Responsibility on Pro Environmental Intentions of Young Travelers in Sweden
University essay from Högskolan Dalarna/Institutionen för kultur och samhälleAbstract : Purpose – The purpose of this study is to analyze the relationship between personal norms and pro environmental intentions of youth travelers in Sweden including the intention to involve in sustainable purchasing behaviors while travelling (IISPB), intention to involve in recycling activities while travelling (IIRA) and intention to preserve natural and local resources while travelling (IPNLR). Also the study aims to test the moderating impact that the environmental awareness and ascribed responsibility have on the relationship between personal norms and pro environmental intentions considered. READ MORE
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2. The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. READ MORE
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3. SNSs Advertising Value
University essay from Centre for Technology, Innovation and Marketing Management (CTIM2)Abstract : Introduction: Scholars considered advertising within the SNSs’ as one of the crucial integrated communication tools within the recent few years, due to the cost reduction, its efficiency in reaching the targeted market, in addition SNSs give wider access to new markets as they have high penetration value worldwide. Therefore, many companies consider the SNSs as an essential marketing tool in both local and international markets. READ MORE