Essays about: "Mälardalen Högskola"

Showing result 1 - 5 of 45 essays containing the words Mälardalen Högskola.

1. 1. A Disruptive Innovation Approach to Design a Business Model for a Startup DigitalHealthcare Platform.

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Hekmat Bsirini; Moe Gamil Hashem; Hasitha Gayathri Jayasinghe; [2021]
   Keywords : disruptive innovation - healthcare - business model - digitalization - business model innovation.;

   Abstract : Date: 27/05/2021 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Hekmat Bsirini, Moe Gamil Hashem, and Hasitha Gayathri Jayasinghe                    (93/04/22)        ( 90\08\23 )                 ( 86/11/04 ) Title: A Disruptive Innovation Approach to Design a Business Model for a Startup DigitalHealthcare Platform. Tutor: Leanne Johnstone Keywords: disruptive innovation - healthcare - business model - digitalization - business modelinnovation. READ MORE

3. 2. The influence of guerrilla marketing on consumers’ purchasing behavior

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Zeineb Tarek Jawad Al Fattal; Ismael El Rharbaoui; Amara Aldebe; [2021]
   Keywords : ;

   Abstract : Date: 2021/01/21 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Amara Aldebe, Ismael El Rharbaoui.  Zeinab Al Fattal Title: The influence of guerrilla marketing on purchasing behavior Tutor: Leanne Johnstone Keywords: guerrilla marketing, consumers’ behavior, purchasing behavior, marketing communication, brand image, WoM Researchquestion: How does guerrilla marketing influence consumers purchasing behavior? Purpose: To examine the effect of guerrilla marketing on purchasing behavior Method: Qualitative research technique Conclusion: The impact of guerrilla marketing on purchasing behavior mainly dependson the brand image and how innovative the guerrilla campaign is . READ MORE

4. 3. The effects of immigration on the income of native born workers: Evidence from Sweden

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Arnold Schanzer-Larsen; [2021]
   Keywords : Immigration; Income; Wage; Unemployment rate; Panel study; Fixed effect model; Native; Labor market; The equilibrium model; Human capital; Skill-composition;

   Abstract : Abstract  Course: NAA305 Bachelor Thesis in Economics 15 ECTS  University: Mälardalen University, School of Business, Society and Engineering, Västerås  Title: The effects of immigration on the income of native-born workers:  Evidence from Sweden Author: Arnold Schanzer-Larsen  Supervisor: Johan Lindén  Problem: Sweden has experienced a lot of immigration, and the phenomenon has received a great deal of attention in the public and political debate. There is, among other things, fear that immigration could be harmful for the labor market outcome of the receiving country. READ MORE

5. 4. The impact of Covid-19 on consumer consumption. How does Covid-19  affect consumers' product preferences? A country comparison between The Netherlands and Sweden.

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Shajada Akter Lipi; Ouasim Khales; [2021]
   Keywords : ;

   Abstract : Date: 03-06-2021 Level: Master thesis in Business Administration, 15 credits Institution: School of Business, Society and Engineering, Mälardalen University Authors: Shajada Akter (1991/12/20) and Lipi Ouasim Khales(1994/01/23) Title: The impact of Covid-19 on consumer consumption. How does Covid-19affect consumers' product preferences? A country comparison between The Netherlands and Sweden. READ MORE

6. 5. Brand activism, does it work? : A quantitative study on how advertising that contains elements of social activism affects consumer-based brand equity and how it in turn affects consumer purchasing engagement

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Henrik Aronsson; Paul Kato; [2021]
   Keywords : Brand activism; brand equity; consumer-based brand equity; social activism; woke washing;

   Abstract : Date: 3 June Level: Master Thesis in Business Administration, 15 credits Institution: School of Business, Society and Engineering, Mälardalen University Authors: Paul Kato (95/03/11) and Henrik Aronsson (95/10/29) Title: Brand Activism, does it work? Tutor: Edward Gillmore Keywords: Brand activism, brand equity, social activism, attitudes, woke washing Research questions: a. How is the consumer-based brand equity affected by a company’s use of social activism in its marketing? b. READ MORE