Essays about: "Hannes Danielsson"

Found 1 essay containing the words Hannes Danielsson.

  1. 1. The death of the city centers : A qualitative study of the use to brand city centers

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Johan Lind; Hannes Danielsson; Nelli Avagjan; [2015]
    Keywords : City center branding; place branding;

    Abstract : Place branding originates from the original term branding and attempts to brand a place instead of a product. Current place branding theories are blurry and many theories have occurred, which has caused confusion among the research community. READ MORE