Essays about: "Hannes Danielsson"
Found 1 essay containing the words Hannes Danielsson.
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1. The death of the city centers : A qualitative study of the use to brand city centers
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Place branding originates from the original term branding and attempts to brand a place instead of a product. Current place branding theories are blurry and many theories have occurred, which has caused confusion among the research community. READ MORE
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