Essays about: "MBA thesis IN starting new business"

Found 3 essays containing the words MBA thesis IN starting new business.

  1. 1. Hult IBS Goes Global: A study of entry strategy in the MBA market

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Linnea Natt och Dag; Lena Vasserman; [2009]
    Keywords : Hult IBS; MBA industry; entry strategy; Industrial Organization; Resource Based View;

    Abstract : The purpose of this thesis is to examine the structure and dynamics of the Master of Business Administration (MBA) industry and analyze how a new competitor can enter and establish itself in this market. The study is based on an inductive research method and a qualitative research approach. READ MORE

  2. 2. Audit Methodology : MBA-thesis in marketing

    University essay from Högskolan i Gävle/Institutionen för ekonomi

    Author : Stanley Wissmar; [2008]
    Keywords : audit; performance; needs; management;

    Abstract : The purpose of an audit is to improve the performance of a company. By analyzing its current performance parameters the needs can be diagnosed as well as new opportunities and challenges. Different theories on organizational management will be discussed as well as current used audit methodologies seen from a marketing perspective. READ MORE

  3. 3. Starting business operations abroad : MBA-thesis in marketing

    University essay from Högskolan i Gävle/Institutionen för ekonomi

    Author : Heli Blomberg; [2008]
    Keywords : Competitor analysis; new markets; ICT industry in Finland;

    Abstract : This thesis is conducted for Monitor Industriutveckling AB. The company grows fast and is ready to consider the expansion of its business abroad. The details how to pro-ceed with the expansion are yet to be set. The purpose of this work is to examine dif-ferent options to aid the company management select the most meaningful way to proceed. READ MORE