Essays about: "MBA thesis on leadership"

Found 2 essays containing the words MBA thesis on leadership.

  1. 1. Can the low cost boom in aviation reach long distance destinations? : MBA thesis in marketing

    University essay from Avdelningen för ekonomi

    Author : Vladka Sturesson; [2011]
    Keywords : Airlines; low cost; long-haul; travel manager; corporate travel policy;

    Abstract : Aim The commercial success of some low cost airlines presents the low cost model as very attractive. Until now their main focus has been on short-haul routes, but it is no surprise that they show an interest in entering the long-haul routes market as recent trends are very promising. READ MORE

  3. 2. Fujitsu Services AB Should they change their product mix : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Maria Engström; [2008]
    Keywords : Product mix; change management; internal marketing; customer relations; lean;

    Abstract : Aim: The aim of the study is to analyze what product mix Fujitsu Services AB should focus on in the future. That is if they should focus on service and consulting, or hardware products, or a mix of them both? The following sub-questions have been used to answer the research question. READ MORE