Essays about: "MBA-thesis in marketing , porter"
Found 4 essays containing the words MBA-thesis in marketing , porter.
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1. Market potential in Sweden of small wind power stations : MBA-thesis in marketing
University essay from Institutionen för ekonomiAbstract : AIM: As global warming is a fact and the consumption of energy is continuously increasing, alternative sourcing of energy is a must. The use of oil and coal for heating is limited due to it is nature resource which is also limited. READ MORE
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2. Improving Customer Perceived Value at the Liberty Program, Naples Italy : MBA-thesis in marketing
University essay from Institutionen för ekonomiAbstract : Aim: This study is based upon the premise that creating value is the basis for all businesses (Grant, 2002; Day, 1990; Porter, 1996; Woodruff, 1997). The research problem and ultimate purpose of the study is to determine how customer perceived value can be improved at the Liberty Program, Naples Italy. READ MORE
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3. Starting business operations abroad : MBA-thesis in marketing
University essay from Institutionen för ekonomiAbstract : This thesis is conducted for Monitor Industriutveckling AB. The company grows fast and is ready to consider the expansion of its business abroad. The details how to pro-ceed with the expansion are yet to be set. The purpose of this work is to examine dif-ferent options to aid the company management select the most meaningful way to proceed. READ MORE
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4. Indirect Management Consulting : MBA thesis in marketing
University essay from Institutionen för ekonomiAbstract : Indirect Management Consulting (IMC) is a new concept within organizational change management consulting. The basic principle is to make the client more active in the change effort compared to conventional management consulting where the consultant actively drives the change. READ MORE
