Essays about: "Maike Strube"

Found 1 essay containing the words Maike Strube.

  1. 1. Needed and wanted? The effects of Green Marketing on Customer Satisfaction in the hotel industry.2.12.0.0 : 2.12.0.0

    University essay from Umeå universitet/Företagsekonomi

    Author : Maike Strube; [2022]
    Keywords : Green Marketing; Customer Satisfaction; Hotel Industry;

    Abstract : The purpose of this study is to analyze if green marketing influences customer satisfaction significantly in the hotel industry in Umeå. Several green practices are tested to create an overall picture of the behavior on the market. These are Water Conservation, Energy Conservation, Waste Management, Food Management and Labeling. READ MORE