Essays about: "Maja Hellström Ängerud"

Found 1 essay containing the words Maja Hellström Ängerud.

  1. 1. The Market (Non)-Reaction to Brand Activism Announcements: Price and Volume Effects

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Elle Mustakallio; Maja Hellström Ängerud; [2021]
    Keywords : Brand activism; Abnormal return; Abnormal trading volume; Event study; Company announcements;

    Abstract : Brand activism - defined as a firm, or an individual representing a firm, publicly taking a stance on a divisive social or political issue - is an emerging and increasingly widespread phenomenon. While mainly researched by marketing scholars, given its impact on customer purchase intentions and brand attitudes, brand activism has remained vastly unexplored from an investor perspective. READ MORE