Essays about: "Maja Hellström Ängerud"
Found 1 essay containing the words Maja Hellström Ängerud.
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1. The Market (Non)-Reaction to Brand Activism Announcements: Price and Volume Effects
University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomiAbstract : Brand activism - defined as a firm, or an individual representing a firm, publicly taking a stance on a divisive social or political issue - is an emerging and increasingly widespread phenomenon. While mainly researched by marketing scholars, given its impact on customer purchase intentions and brand attitudes, brand activism has remained vastly unexplored from an investor perspective. READ MORE
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