Essays about: "Malin Beckmann"
Found 1 essay containing the words Malin Beckmann.
-
1. Cause-related Marketing : A qualitative study into Millennials’ perception
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: Consumers in today’s market place request companies to take on responsibility and to act as good citizens. In this sense, cause-related marketing (CM) is a campaign format whereby a company promises to donate a specific amount to a non-profit organization (NPO) or cause in response to every CM-labeled product purchased by the consumer. READ MORE
Result pages:
1