Essays about: "Malin Beckmann"

Found 1 essay containing the words Malin Beckmann.

  1. 1. Cause-related Marketing : A qualitative study into Millennials’ perception

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Malin Beckmann; Florentine Noll; [2015]
    Keywords : Millennials; cause-related marketing; perception;

    Abstract : Background: Consumers in today’s market place request companies to take on responsibility and to act as good citizens. In this sense, cause-related marketing (CM) is a campaign format whereby a company promises to donate a specific amount to a non-profit organization (NPO) or cause in response to every CM-labeled product purchased by the consumer. READ MORE