Essays about: "María Isabel Viéitez Gómez"

Found 1 essay containing the words María Isabel Viéitez Gómez.

  1. 1. When Reality Outweighs Ethics in Cancel Culture: A Theorisation, Modelling, and Empirical Exploration of Brand Cancellation

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : María Isabel Viéitez Gómez; Martina Ferretti; [2022]
    Keywords : Cancel Culture; Brands; Consumer-brand Relationship; Social Media; Ethics; Reality Check.; Social Sciences;

    Abstract : The phenomenon of cancel culture is one we all witness and sometimes partake in, and it has recently become a hot topic in research. However, the literature on this phenomenon is still in its infancy. READ MORE