Essays about: "Marieke Schulenburg"

Found 1 essay containing the words Marieke Schulenburg.

  1. 1. Understanding Showrooming - An exploratory research focusing on channel motivations and personal motivations that trigger showrooming.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Prior; Marieke Schulenburg; [2016]
    Keywords : Showrooming; Multi-channel shopping; Personal motivations; Channel motivations; Business and Economics;

    Abstract : Showrooming is an increasingly popular form of research shopping whereby customers evaluate and gather information at physical stores but end up purchasing the product online. Showrooming is a potential thread for physical retailers. READ MORE