Essays about: "Marieke Schulenburg"
Found 1 essay containing the words Marieke Schulenburg.
-
1. Understanding Showrooming - An exploratory research focusing on channel motivations and personal motivations that trigger showrooming.
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Showrooming is an increasingly popular form of research shopping whereby customers evaluate and gather information at physical stores but end up purchasing the product online. Showrooming is a potential thread for physical retailers. READ MORE
Result pages:
1