Essays about: "Marine Hakobyan"

Found 2 essays containing the words Marine Hakobyan.

1. 1. Individual Consumer Identity Formation in a Politicised World

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Marine Hakobyan; Undine Himmelsbach; [2022]
   Keywords : Identity Formation; Consumer Identity; Political Consumerism; Everyday Political Consumption; Consumer Resistance; Sustainable Consumption; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this thesis is to gain an understanding of how consumers build their individual identities through everyday political acts of consumption. Methodology & Empirical Data: This study is conducted based on a social constructionist worldview with a qualitative research design, adopting an inductive approach. READ MORE

3. 2. How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Andrea Navarrete Lindez; Laia Martinez Miracle; Marine Hakobyan; [2021]
   Keywords : Scent marketing; hotels; sensory marketing; scent branding; brand image; brand loyalty; brand recall; brand associations and experiences; brand identity; brand identity prism; Santhiya Koh Yao Yai Resort Spa hotel; W Barcelona hotel; Sun Palace hotel.; Business and Economics;

   Abstract : Scent marketing has long been here; discussed in various literature and used by many brands all over the world. Yet, there is not sufficient research done on how scents affect customer perceptions of brands in the hotel industry. READ MORE